Custom books for rugby and cricket clubs

their club. their colours. their first book.

A custom edition of My First Rugby Book or My First Cricket Book, with our characters in your club kit. Add sticker sets and a poster that bring your youngest players back every week.

Book a discovery meeting

“Nobody throws a nice book away, but flyers get easily discarded, and emails missed.”

Laura Martin · Minis Chair, Richmond Rugby

See how it works

4,000+ books sold in 12+ countries · Club editions for Richmond Rugby and Wimbledon Cricket Club · Written and illustrated by Kurt Won

Why clubs do it

the book they ask for at bedtime has their club on the cover

Little ones learn the game through rhymes and colourful animal characters. When those characters wear your club's kit, the book becomes part of belonging to the club.

For the child: they learn the words of the game at home, in their own club colours.

For parents: a keepsake from their child's first season, and a gift grandparents can buy at the club.

For the club: something to give or sell at registration, festivals and Christmas.

What your club can have

more than a book: a reason to come back

Front cover of My First Rugby Book, Official Edition of Richmond RugbyFront cover of My First Cricket Book, Wimbledon Cricket Club Edition

Your club's own edition

My First Rugby Book or My First Cricket Book in your colours, like the Richmond and Wimbledon editions. Your club sells it in the clubhouse.

A young Richmond Rugby player adding a sticker to the club's custom pitch poster

Sticker sets and a poster

Children collect a sticker each session and build their poster scene, so they want to come back next week.

make it as personal as you like

  • Our characters in your club kit
  • New characters, such as your club's own mascot
  • New scenes and poses
  • Rhyming verses written for your club
  • Extra pages
  • A foreword, or your mission and values

We agree exactly what you'd like at the discovery meeting, so you only pay for what your club wants.

How it works

3 phases. you approve every step.

From the first chat to books in their hands, here's what happens, what your club does, and when you pay.

Phase 1Plan together
Discovery meetingSee what we've made for other clubs and tell us what you'd like to achieve.
Your proposalA written proposal with options and prices for your committee.
Your partShare your goals, choose what to customise, approve the proposal.
Phase 2Create, one character at a time
Your first characterThe first character mockup in your kit, or your new character. When you love it, we create the rest.
Weekly updatesNo long list of tweaks at the end.
Your partGive feedback on each character as it's finished.
£ Artwork paid to start
Phase 3Print and deliver
Printed sampleWe meet to review it together and agree final changes.
About 10 days
Printed, checked, deliveredEvery copy quality-checked before it reaches you.
About 14 days
Your partApprove the sample.
£ Sample£ Stock, then ordered

Allow at least 8 weeks for a custom book.

The clock pauses while we wait for approvals or payments, so naming one person at the club to sign things off keeps it moving.

Book a discovery meeting

Case study

richmond rugby minis

Richmond wanted a new way to reach its under-5s and under-6s, and to get the club into local families' lives. Kurt created a Richmond edition of My First Rugby Book, then poster and sticker sets for the first season, for skills, and for rugby's TREDS values.

“From the colours and design, to the club values and foreword, Kurt is very respectful and his desire to help rugby clubs shines through.”

“The children are always very excited to collect their new sticker each week for their poster.”

“I would say absolutely give it a go… especially with your own club colours that the children can relate to.”

Laura Martin · Minis Chair, Richmond Rugby

Laura Martin, Richmond Rugby Minis Chair, holding the club edition open above the sticker poster and stickersA dad and son at Richmond Rugby with the club's sticker poster and book

Cricket clubs too

why wimbledon cricket club made its own book

“Quite a few of the scenes are based on actual photos taken at the club. There are some pretty special memories in that.”

Jonathan Speller · Director of Cricket, Wimbledon Cricket Club

Wimbledon’s edition of My First Cricket Book was written together with Jonathan, carries the club’s values and foreword, and is sold to junior families at the club.

Pricing

custom editions from £2,000

Custom design work, the characters in your kit, your crest, a foreword and a page about your club. Printing is quoted per copy, based on your run size. After the discovery meeting you’ll get a written proposal with options to take to your committee.

Get a quote

No-obligation first meeting

See previous club work and talk through ideas before anything is agreed.

Pay in stages

Artwork is paid up front. The sample and stock are paid only once you’ve approved the artwork.

Clubs sell copies

Richmond and Wimbledon both sell their editions through the club.

Share your love of the game

talk to Kurt

How long does it take?

At least 8 weeks for a custom book. The biggest factor is how quickly proposals, payments and artwork sign-offs come back, so naming one person at the club to approve things keeps it moving.

How does payment work?

Artwork and samples are paid for at the start. Stock is paid after you approve the sample, and is ordered once payment is received.

Can the club sell the books?

Yes. Richmond and Wimbledon both sell their editions through the club.

Who owns the artwork?

The illustrations stay Kurt’s copyright. We print and supply your edition to the club.